The year was 1989 when Tinker Hatfield blessed us with a creation that was way beyond its time. The Air Jordan 4 revolutionized design by combining style with aesthetics. What set this model apart from its predecessors was the addition of the ankle straps (or wings), which dramatically improved ankle stability. Just like the Air Jordan 3 before it the AJ 4 also included the visible Nike air pocket located at the heel for added comfort and shock absorption.
While wearing AJ 4s Jordan had an amazing season, which compiled of averaging 32.5 pts, an all-star appearance, first team NBA and all NBA defensive team. Although he accomplished so much that season his ultimate goal still eluded him, which was a championship. You may have remembered Jordan hitting the game winning shot in the first round of the 89 playoffs against the Cleveland Cavaliers. This catapulted the Bulls into the next round where they defeated the New York Knicks to advance to the Eastern Conference finals only to lose to the eventual champions Chuck Daly (R.I.P.) and the Detroit “Bad Boys” Pistons.
The AJ 4s have also had its share on the big screen with its most popular being the cameo in the Spike Lee joint “Do The Right Thing”. It’s the classic scene where the guy gets his brand new AJ 4s scuffed by a guy on a bicycle and he goes crazy about it. He places his shoe on a fire-hydrant and cleans it with a toothbrush. The AJ 4 have been in countless Nike marketing schemes involving Mars Blackmon (Spike Lee), which spawned the Can/Can’t TV commercials that we all love and remember.
Enjoy some teaser pictures of the Air Jordan 4 from our online shop soon to be up in running…stay tuned.
-CMBDCTN
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