Something that has always been a part of us here at BTMxSHLF is the appreciation of good design and functionality. A company that is a great example of this is Swobo. From quality apparel to precise welding on their bike frames it is a way of life for these guys rather than a business. One model that stood out to me personally is the Folsom. This “coaster” brings back the retro feel with an updated twist. The Folsom sports no brake handles but utilizes the back break as a method of stopping. This bike brings me back to my childhood, flying down the streets throwing the pedal into reverse immediately stopping the motion of the back tire resulting in a “skid”. Then I remember looking back with pride knowing that I left my mark in that neighborhood. The idea of this company came from Tim Parr. He started Swobo in 1991 initially to revolutionize the “urban cyclists” wardrobe then later evolving to bicycles . It quickly spread underground stretching from it’s conception in San Francisco to Tokyo and London. Their main focus is to design apparel/bikes around the culture itself, keeping a reputation of quality and functionality. In 2001, Tim sold Swobo to Santa Cruz bicycles and went on a brief hiatus. Then in 2004, Tim catches his second wind and partners with Rob Roskopp to start work on resurrecting the Swobo brand. After a year of brainstorming and planning Swobo rises from the ashes a new and revitalized company. Check out their website www.swobo.com for more information.
-CMBDCTN
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